Technology is often amazing in what it can achieve. There are already enough green solutions to allow us to carry on our lifestyles as we want and beat global warming. Fossil fuels can be replaced by Biofuel or batteries. Energy can come from the sun, the wind and tides. Packaging does not need fossil fuels to manufacture and can be completely recyclable.

So why isn’t this happening at a great pace? Every politician is jumping on a green bandwagon. Public support is global. Who really wants smog and pollution?

Is it just down to money?

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Nuovito focuses on economic technology solutions that are competitive with their fossil based predecessors. Economic applications of environmental science. A new life that is actually better than the old life – with clean air and water. There is no excuse not to.